Side Path Brand Labs
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Who We Are
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Side Path Brand Labs
Home
Who We Are
What We Do
Our Brands
Contact Us
More
  • Home
  • Who We Are
  • What We Do
  • Our Brands
  • Contact Us
  • Home
  • Who We Are
  • What We Do
  • Our Brands
  • Contact Us

OUR STORY

It felt like we were on to something when our group told the third “So I was at this bar in _____ and _____ and then _____” story.


At Side Path, we aim to be the Indiana Jones of product creation, passionate about finding the hidden gem, the unturned stone, and the unbeaten path.  We set out to unearth and refresh products that let you experience all the wild and wonderful the world has to offer. Enter unique twists on existing categories —because why shouldn’t variety be the spice of life?


We’re not just making products; we invite you to explore through your senses, embrace the unexpected, and live more adventurously.


In a world where sticking to the script is the norm, we beckon you to laugh, indulge, and take a little detour. Our brands aren’t about blending in; they’re about standing out and encouraging others to do the same.


 We take inspiration from our travels and adopt Robert Frost’s poem about taking the road less traveled as our manifesto.

So, here’s to embracing the unexpected, toasting to the thrill of the unknown, and finding delight in the paths we choose to explore. Let’s make the road less traveled a delicious adventure!

Suggested - OUR STORY

It felt like we were on to something when our group told the third “So I was at this bar in _____ and _____ and then _____” story.


At Side Path, we aim to be the Indiana Jones of product creation, passionate about finding the hidden gem, the unturned stone, and the unbeaten path. We specialize in creating unique, high-quality beverages that offer more than just a drink—they offer an experience. Our mission is to unearth and refresh products that let you taste and savor all the wild and wonderful the world has to offer. Enter unique twists on existing categories—because why shouldn’t variety be the spice of life?


We’re not just making drinks; we invite you to explore through your senses, embrace the unexpected, and live more adventurously. Our beverages are crafted to stand out, with flavors and ingredients that celebrate the spirit of exploration and discovery. In a world where sticking to the script is the norm, we beckon you to laugh, indulge, and take a little detour. Our brands aren’t about blending in; they’re about standing out and encouraging others to do the same.


We take inspiration from our travels and adopt Robert Frost’s poem about taking the road less traveled as our manifesto. Our products reflect this ethos, combining traditional ingredients with innovative techniques to create something truly exceptional.


So, here’s to embracing the unexpected, toasting to the thrill of the unknown, and finding delight in the paths we choose to explore. Let’s make the road less traveled a delicious adventure!

Brian Lechner

Scott Peterson

Scott Peterson

At Side Path Brand Labs, we are passionate about creating brands with unique twists.  We particularly love bringing previously unheralded global products to life for new consumers and in new ways that surprise and delight.

Scott Peterson

Scott Peterson

Scott Peterson

We are nimble and responsive.  We use an “asset light” approach and are building a world-class partnership of suppliers.  This allows us to tap into expertise and quickly pivot to meet consumer needs in efficient and cost-effective ways.



Katie Lechner

Scott Peterson

Katie Lechner

We believe that foods and beverages should not only taste good, but also be good for you. That's why we use natural and organic ingredients, sourced sustainably, and never anything artificial.

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Side Path Brand Labs

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